Tuesday, July 8, 2008

A Word of Clarification

I need to clarify a few things from my last post. Unfortunately I was rushed and kind of threw it out there without taking the time to cover all the bases. One of my astute readers quickly brought up the John Chow Google Bomb episode of last year that saw Chow lose his serp rankings because he tried to manipulate the Make Money Online rankings by having thousands of people link to him in return for a link from him.

Here is the comment from AngryCat (Jez)


Hi Griz,

Not trying to get into an argument here, spoil your plans or chew up your comments page... but the crux of your scheme is this:

"if you write a post about "Making Money Online Selling Shoes" and link to me with a MMO keyword (any main or longtail will do) then I can send a legitimate keyword anchored link back to you"

G does not only stamp on paid links, but any artificial linking scheme aimed at rigging the SERP.

1) This is artificial... these sites would not link together without you masterminding the scheme.

2) You are going for the SERP, hence relevant content / anchored links.

No matter how you dress it up, thats what your doing... and that being the case... IMO... you would be better off using a mailing list than a very public blog post.

Best regards, Jez



Jez,

First of all everyone please check out the posts I have linked back to in my "What my readers think " section and see if anything strikes you as illegitimate. All the people I have linked to have "real" posts about subjects related to my niche and I have linked back because I feel the posts are useful to my readers. This is what linking is supposed to be used for.

I am trying to get everyone to start helping each other in a way that will do the most good. I don't want someone with a shoe blog to link to me hoping for a link back. But... if someone with a Shoe blog does link to me and the post is related to my niche and useful for my readers then I will gladly link back to it.

I have hundreds of links pointing to me from my reader's sites. All legit posts and they were kind enough to link to me. None of their posts are "Review" posts. Just regular posts on some aspect of making money online. All of you probably have links from other sites of the same nature related to your niches.

It has bothered me that I have not been able to do much in return for all the kindness I have received. Therefor I decided to include snippets of my readers posts on my blog with a link back for the rest. I have only done so with legit posts. I am not able to do this with those who have given me a blogroll link as they have no relevant content for which my readers would be interested in - ie. there is no snippet to use.

I really should have thought this out before slapping up the post.

My intent is quite simple.

1) Get people who are linking to other sites to start using keywords that will help the site they are linking to. This assumes that they are already going to link to another site in their post. This isn't a request for people to link to sites they wouldn't normally.

2) I should not have used the term "review". I hate reviews! I mean normal posts that people write for their readers. If you write a post about something and link to a relevant site then use the right keyword in the link.

3) Sites that receive links from others can decide how relevant that post is in relation to their readership and if they so choose they can link back in a snippet like I am doing on my blog. In my link back to them I have chosen to use keywords that will benefit them more than just using their name.

None of this is artificial. None of this is gaming Google. If Matt Cutts was to ask me to defend my links I would have no problem.

My mistake was to infer that everyone should start writing reviews of each others sites and send links. No reviews - just your normal everyday posts but when you link out use proper keywords and wouldn't it be nice to know that the other site is likely to send a link back if your post is relevant and useful. Last time I checked G likes useful and relevant links.

This is a legitimate method that we can use to help each other out. I should mention that unlike John Chow - I am not asking for people to link to me just for a link back. I am also not specifying a keyword - just asking them to use a relevant one. I have enough "Griz" links already...

In fact I am not looking for links at all apart from what I normally receive - I am trying to get everyone to start linking to each other instead. I would like to see all the other quality sites I regularly read and like obtain the credit they IMO deserve. The only reason most of you are having trouble in the serp's is because you aren't giving and getting the right links. You all give and get links but few have any useful keywords.

Is Google going to start penalizing us because we start using useful keywords in our links instead of just using people's names?

Jez, you are correct that I am masterminding this. I don't want to and wish I wasn't but for a year now I have tried to get across the importance of links - keyword relevant links and have learned that without a push most people don't act. I was hoping that people would take my lead and incorporate it into their own blogs.

I was hoping that I would see others doing the same thing on their blogs without having to ask them. This hasn't happened. So I'm asking.

I can only be so subtle

... but if I was a PR0 blog and needed a boost wouldn't it be nice if a guy like Griz would send me a link. (I get 10 emails a day asking) Hey wait a sec - he does link out to sites. Oh I see... he sends links to sites that have quality related content and look at that - they happened to link to him in the post. Well I wonder if I wrote a quality post on a relevant topic and linked to him maybe he would give me a link back as well...

... oh and look at this, Fiar has a humor blog related to mine and well he sends links back to quality posts as well... and Frank does too, and Elliot, and Terry, and Lissie, and holy shit everybody does this. Maybe I should get off my butt and write some relevant quality content and let these folks know I exist by linking to them and maybe even helping them out with a good keyword link in the process...

I hope that gets my message across a little better. If you send me a link from a crappy post - I won't link back. If your blog is in a bad neighborhood I won't link back. If you have a spam site I won't link back. If you write something that I feel my readers would find value in or just simply enjoy then I will certainly link back.

I have mentioned a number of authority bloggers that I would like to see join in. Most of them have sites like mine although many in different niches and if I was just starting out I would certainly write posts about them for my own readers benefit. Knowing that they will give me some luv back for my effort is a win win for everyone but I wouldn't write a post about MMO and then link to Fiar's humor blog and expect a link back. As always - be legit. Unless you can create a relevant post don't expect these folks to respond.

As for creating a list if I do then I will post it on the forum where it will remain private. I would rather not have too at all. I would like to start surfing all my usual haunts and see little snippets pop up on their own. If I go to OpTempo and I see a snippet from one of Frank's readers then I will know he's on board. This applies to everyone. There are several hundred of us - start your own reader appreciation section and call it what you want. (We do not want hundreds of sites with a duplicate section called "Reader Reviews" - find a name for it that is different)

If you need links then yes - start writing posts with links to the blogs that have some authority. This means most of you. There are quite a few authority sites in our little group - check my sidebar and notice the rest of the people I have mentioned in these last two posts. We cover quite a few niches.

I am not trying to manipulate G - I am trying to get everyone to take advantage of things they already do but get them to do it right or should I say effectively. Quality posts and links are fine with G - just get in the habit of reciprocating and use proper keywords!!

I could go on and on but will stop for now. I hope everyone has a better understanding of what I am trying to get you all to do. There are a lot of us swimming in this end of the pool and we have the ability to help each other out - so let us do just that. You can spend a lot of time chasing down crappy links or you can be smart and concentrate your efforts on getting good links. Up to you but I have just shown you all how you can do this legitimately.

Jez thanks for bringing this up so that we can do this right.


Cheers,

Griz

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